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Sunday, 9 September 2018

REALME SMARTPHONES… A BEAST MID RANGE DEVICE? MY OPENION.


REALME SMARTPHONES… A BEAST MID RANGE DEVICE? MY OPENION.
REALME 1

·         WHAT  IS REALME?
So here we get another mid range smartphone series, realme, which is a sub-brand of oppo mobile, a Chinese brand. We saw that oppo decreased their sell in india day by day. Actually, there problem is, the price of their phone. Oppo launched their smartphones with higher price, compared to it’s specification. So why people buy oppo? Always people think to buy a value for money smartphone. And that is why mobile selling of oppo mobile has decreases.


·         ESTUBLISH OF REALME COMPANY
                                           For this cause oppo mobile has decided to launch their another series, which will cheaper, good in quality, affordable, and value for money as well. And that is the reason of coming their new series, realme. So the authority thought to launch their new series from end of the 2017, but they officially launched it on 4th may, 2018 at shenzen, china. The founder of the new brand realme is Mr. Sky Li. Its head branch is also ssituated at Shenzen, china.



·         REALME’S MARKETING JOURNEY
 After coming to the market, realme 1st ly sold at south asia, specially in Newziland, and Australia. After a great success, realme authority had decided to bring their new series to India, as India has a great population and Indian youth has a crazz of buying smartphones. But selling a new device in Indian market is not easy. Because, in this time, another Chinese brand XIOMI, formally known as MI captured the whole market, with their superb NOTE series.

·         REALME VS REDMI, LAUNCHING OF REALME 1
REALME 1
 In this time XIOMI has a great market in India. But, what realme is doing, they target some price range and in this price range, best device, which people like most. They also notice, what type of specification people want.. and after thinking all of that, finally realme launched their device realmi 1. And after launching their 1st device, they get success. As oppo has a previously made impression, brand value, and the new realme series has a better specification. So people buy the new beast realme 1. And realme 1 is the 1st device which gives you 6GB RAM & 128GB of storage and MEDIATEK HELIO P60 octacore processor experience at just only in 13000/- so this is just awesome! Before realme, asus is the brand who gives 6 GB RAM experience at 15k, but realme just breaks all the record. Its awesome specifications, performance make the phone very very special to the customer. And in mid range, realme is the brand who can decrease the sell of MI, I think.

·         CONS IN REALME 1
 But there was some problem in their realme 1, it has very superb features, it has face id, but it missed fingerprint scanner which is very important in today. Its display quality is very good, but it don’t have any notch display as well as real full view display. Though, it’s back camera has bokeh mode, but it is not dual camera , so these are the downside of this phone. Oh yeah, its battery was not too powerful to others.

·         LAUNCHING OF REALME 2
REALME 2
So after the great success of realme 1 , company think to upgrade their device. In that time MI launch their low range budget smartphone series REDMI 6 & REDMI 6 PRO, and realmi launched realme 2 series, which starts from just 9000/- inr. And in 9000/- you will get a full HD+ display with notch! Snapdragon 450 octacore processor, ¾ gb of ram, dual camera and camera is 13+2 mp AI camera and in this device realme put 4000mAh of battery with AI features, realme claims that it will give you upto 11 hours of non stop bsttery bsckup. So you guys can think how awesome the phone is! So it is clear that realme targets on MI’s msrket, and I think, if realme can continue this quality and this price range, then they can beat MI.


·         WHAT WILL BE THE NEXT DEVICE OF REALME?
And here is a news, realme will launch their realme 2 pro series with amazing features, in this month. So we can understand clearly that they now target MI’s REDMI NOTE 5 PRO series. Well let’s see.  And if we get tis awesome features and quality in cheap price then we ll always prefer realme over anything.